<aside> <img src="/icons/report_gray.svg" alt="/icons/report_gray.svg" width="40px" /> Want to get your employees talking about your product launch on LinkedIn or other social networks? Follow the playbook below.

</aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8211b15b-0b11-457c-8ddd-f601aa9805b6/PPMM-Logo-Icon.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/8211b15b-0b11-457c-8ddd-f601aa9805b6/PPMM-Logo-Icon.png" width="40px" /> Sponsored by the PMM Productivity Hub

A complete operating system for product marketers

It’s a Notion template built to help product marketers organize their work, stay focused, and deliver great work, faster.

Get the Hub

</aside>

Playbook Overview / Explanation

Templates

Social Enablement Guide Template (Google Doc Version)

Social Enablement Guide Template (Notion Version)

Playbook Tasks:

• [ ] Create Messaging
• [ ] Draft an Example LinkedIn Post
• [ ] Create Product Graphic, Animation, or Video
• [ ] Identify Your Influencers
• [ ] Confirm Influencer Support
• [ ] Create Employee Social Enablement Guide (template provided)
• [ ] Post Internal Slack Reminder (Day Before)
• [ ] Send Internal Calendar Block for Employees (Day Before)
• [ ] Publish Content on Social Networks