The older I get, the more I appreciate simplicity

Less really is more in most cases

My friend Natalie knows what I’m saying.

A year into adding their freemium plan, the Navattic team learned something that flipped their thinking on PLG.

When they first launched, they assumed users wanted to build robust, intricate demos in order to see value.

So they offered lots of features, customizable options, and advanced templates.

Turns out, all that freedom just overwhelmed people.

Too many paths, too many choices, and the “aha moment” got buried.

So they made a change.

They stripped back the free plan so users could build ONE simple demo, fast.

HTML captures, an AI copilot, simple editing and publishing.

Enough for a win, but not enough to get lost.

And it worked!

Users saw value faster.

And sales got to have more meaningful conversations when teams hit real limits and wanted more.

Lesson? Users don’t need a perfect first experience. They just need to see how the product actually works. Complexity can kill activation—and your upgrade opportunities. Sometimes, less actually is more.

Natalie shared this (and a bunch of other practical takeaways) in her one-year PLG postmortem.

If you want the full breakdown, let me know and I’ll send you the link. 👀