JTBD Interview Template

<aside> 👉 Start Here How to Use this Template

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<aside> 👋 This template was created by Brian Rhea. I help startups implement Jobs to Be Done. Follow me on LinkedIn for tips and guides, or visit brianrhea.com to learn more.

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Job to Be Done	The JTBD this research is exploring (📹️ How to write effective JTBD statements)
Job Executor	The Job Executor of the above JTBD (i.e. if the JTBD is “Organize a Conference”, Executors could be: Event Planner, PR Team, Logistics Manager, etc.)
Interviewers
Customer Name
Company Name

<aside> 💡 Key Takeaways

Top 2-3 takeaways from the interview

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Context

Some quick information about the interviewee: their background with your company, role, experience etc.

Standard Intro

[ ] We’re doing these interviews to learn more about how you [insert the JTBD].
[ ] The great news for you is that means there are no wrong answers! We want to hear your experience. So don’t tell us what you think we want to know, tell us what you really think 🙂
[ ] We’re in the early stages here so we aren’t committed to anything and we aren’t the designers so you can’t hurt our feelings 😛
[ ] I'll often repeat back to you what you just said to be sure I understand. If it is not 100% accurate, please help us to correct it.
[ ] At times you might be tempted to think, “Oh this detail doesn’t matter.” But the details are exactly what we need, so please, feel free to be as detailed as possible!
[ ] Finally, is it alright with you if we record this conversation? It won't be shared anywhere, it's just for our internal reference.

Questions and Answers

Use this space to plan out your questions and answers.

Q1
- A1
What are the most frustrating aspects of trying to [insert JTBD]?
- A2
Looking for inspiration or questions to ask? Click here.